BUSINESS MANAGEMENT AND DEVELOPMENT
Analyze and develop sales and marketing teams for management with oversight; develop and negotiate contracts for clients with vendors; provide strong organization of web development with management; manage new location(s) with lease build outs and vendors; organization of special client events; draft reviews for staff and team development; setup and oversee AR and AP
BRAND MARKETING
Strategic planning, strong creative skills, measured implementation procedures,
action plans and well developed approaches to marketing development of print and
web media with oversight; as a player on the Ladies Professional Golf Association
[LPGA] tour grew to be experienced being in the public eye and representing such
organizations as PING, Etonic, Foot Joy, Titleist, Hogan and others; involved with
high visibility public appearance opportunities and represented sponsors in a highly
professional manner
RESEARCH AND ANALYSIS
Studies and implementation of industry specific marketing data for consumer marketing
development, sales and revenue reviews; quantified pricing policies to establish new
markets and new product development by working with industry groups to determine needs
How To Start
Consulting for Organizational & Marketing Development
Create
Organizational Excellence [OE] of product(s) or service(s). This starts with an outline and
clear mission that will be completely agreed to and shared by our client and the clients business personnel as a whole.
It is critical that goals and strategies be identified and achieved so the mission can be measured
as it moves forward.
Analysis
Business Process Improvement (BPI) – Evaluate and review recommended strategies for improving business processes
relating to existing technologies and processes. Reduce cycle time, improve efficiency, improve process accuracy and
reduce costs.
Development
Quality Management [QM] – Product or Service quality is the single most important factor in determining how well a business
competes. It is followed by Delivery and finally Pricing. Continuous Improvement is what QM provides to ensure continued customer
satisfaction and keeps a business at the top ranking in its field. QM allows people and processes to be reviewed, updated, and
implemented for continuous customer satisfaction at all stages of a business organization. The outcome is continuous Organizational
Excellence [OE] by doing it right the first time or as soon as possible.
Planning
DRIVE - People working in a process must know whether it is capable of meeting the requirements, know whether it is actually
doing so at any time, and make corrections when it is not.
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- Define the problem
- Review the information
- Investigate the problem
- Verify the solution and
- Execute the change.
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Processes
Statistical Process Control (SPC)
techniques can be used as a tool and as a strategy for reducing variability, to create part of the continuous improvement
approach. SPC can lead to a reduction in the time required to produce the product or service from end to end. This is
partially due to a diminished likelihood that the final product will have to be reworked, but it may also result from using
SPC data to identify bottlenecks, wait times, and other sources of delays within the process. Process cycle time reductions
coupled with improvements in yield have made SPC a valuable tool from both a cost reduction and a customer satisfaction standpoint.
People
Performance Management [PM] requires us to develop training methods that produce a balance between ability and accountability. If all employees are to participate in making the company or organization successful (directors and managers included),
then they must also be trained in the basics of disciplined management. They must be trained to:
- Evaluate the situation and define their objectives
- Plan to fully achieve those objectives
- Implement the plans
- Check that the objectives are being achieved, and
- Amend and take corrective action if they are not.